This is a museum-quality art print on thick matte or glossy paper which produce beautiful colors and rich black and white tones using archival pigment inks, designed to last for 100 years without losing its original beauty.
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"Beautiful People" is an observation of public space in Italy, referencing the Italian word for beauty. The Art Deco sign, "Belle", suggests that the expectation of beauty is not just modern pressure, but a long-standing human obsession. This piece questions what "beautiful people" truly means, showing beauty as an ancient, relentless commodity in a world saturated by quick information.
The "Signs Of The Time" Collection is an overwhelming visual landscape of the modern city with a deliberate play on words. It swaps the grand, singular "Sign Of The Times" for the multitude of ephemeral, commercial, and personal signs that define our world, from blaring neon advertisements to quiet, forgotten graffiti.
Focused on translating the timeless energy of Bar Italia and the sharp irony of contemporary human experience in Downtown People, these works reveal the raw essence of twenty-first-century existence. Lev posits that the constant inundation of this visual clutter registers within our subconscious, not merely as noise, but as silent, cumulative text which affects our patterns of thinking, feeling, and memory.
The collection confronts the viewer with the layered reality of their own environment, finding unexpected meaning in chaotic overlap of text, color, and transient urban moments.
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